I am Hridoy Chowdhury, a UK-based SEO Consultant, AEO, GEO and AI Search Specialist with 7+ years of experience and 3,500+ completed SEO projects. I work with businesses across the UK, including Edinburgh, providing direct SEO advice and practical optimisation based on their websites, markets and commercial goals.
I offer a connected approach to search engine optimisation Edinburgh businesses can use to improve their online visibility. Before recommending work, I want to understand what a successful month means for you. A physiotherapy clinic in Stockbridge might prioritise appointment enquiries. A hospitality business in Leith might want more direct bookings. An Edinburgh SaaS company may need qualified demo requests. These are different goals and require different SEO priorities.
I examine how your potential customers search and which competitors already appear for those queries.
Search volume alone does not determine which keywords deserve attention. A smaller number of visitors looking for exactly what you sell may be more useful than thousands of unrelated visits.
Technical SEO helps Google access, interpret and index important website pages.
On sites I audit, I regularly examine whether valuable commercial pages are difficult to reach through internal links or affected by indexing problems. I separate issues that could affect important pages from minor warnings that do not justify immediate spending.
Your website should communicate clearly with customers and search engines.
I review page titles, meta descriptions, headings, content structure and keyword relevance.
For a solicitor in Edinburgh, a service page should explain which legal matters the firm handles, who it serves and how customers can request help.
It should not repeat the same keyword in every paragraph.
I can recommend new content where useful, but improving an existing page is often a sensible starting point
For businesses serving Edinburgh customers, local search visibility can influence calls, visits and appointments.
A business serving Morningside and Bruntsfield needs accurate information about where it operates. I do not recommend creating fake addresses or location pages for areas where a business has no genuine service relevance.
Relevant references from credible websites can support a broader SEO strategy.
I assess existing backlinks, competitor references and sensible opportunities for editorial mentions.
These may involve genuine local organisations, professional publications or useful content that others choose to reference.
I do not recommend buying links intended to manipulate rankings or relying on large volumes of unrelated backlinks.
Customers increasingly research products and services using AI-assisted search.
I work with Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and Entity SEO to improve how clearly websites communicate their business information.
My recommendations may include clearer service descriptions, question-focused content, structured data, authorship information and consistent brand details.
These improvements can support discoverability across Google AI Overviews, ChatGPT, Gemini and Perplexity.
No SEO consultant can guarantee that a particular AI system will mention or recommend a business.
I support small businesses, growing companies, ecommerce retailers and established organisations.
My experience covers several business models.
Plumbers, electricians, roofers and building services often need stronger local service pages and Google Business Profile information.
Clinics, dentists, accountants and solicitors benefit from accurate service descriptions, useful content and clear expertise signals.
Restaurants, accommodation providers and local retailers in places such as the Old Town, New Town and Leith may need improved local visibility and website content.
Online retailers using Shopify, WooCommerce or other platforms may need better category structures, product optimisation and indexing.
Businesses serving customers beyond Edinburgh often need technical SEO, commercial content and a strategy built around qualified leads rather than local traffic alone. I do not treat every business in the same way simply because it operates in Edinburgh.
I organise SEO work around diagnosis, priorities, implementation and measurement.
Step 01
Understand Your Business
I review your website, services, target customers and commercial objectives. We identify which actions matter, such as telephone enquiries, appointment bookings, purchases or demo requests.
Step 02
Audit Your Website and Competition
I review technical accessibility, existing content, important keywords and competing websites. Where access is available, I use Google Search Console and Google Analytics 4 to understand performance.
Step 03
Build an SEO Roadmap
I prioritise improvements according to business relevance, potential benefit and implementation requirements. You should understand which issues come first and why.
Step 04
Implement the Improvements
Depending on the agreed scope, the work may include technical fixes, service page optimisation, Google Business Profile updates and content improvements. I can also coordinate technical recommendations with your existing website developer where agreed.
Step 05
Monitor Performance and Refine
I review available ranking, traffic and conversion information. If a page receives more visitors but no relevant enquiries, I investigate what those visitors wanted and whether the page meets their needs. Reporting should explain what changed, what was completed and what deserves attention next.
Every website is different, so the schedule depends on the audit findings and available resources. A typical planning sequence may look like this:
Review the website, competitor visibility, important pages and performance tracking. Identify problems that could prevent valuable pages from being discovered.
Improve service pages, internal links, relevant content and Google Business Profile information where appropriate.
Assess additional useful content, credible link opportunities and improvements suggested by performance data. This is an illustrative sequence rather than a promise that all websites will follow the same schedule or achieve results by a particular month.
I am based in London and support Edinburgh businesses remotely. I do not claim to operate a physical Edinburgh office. When reviewing a website, I look beyond whether a keyword has moved up or down.
I want to know whether the page attracts the right people, whether visitors can understand the service and whether the website supports enquiries. I also believe you should be able to ask why something needs changing and receive a clear explanation.
My professional profiles and work:
You are not simply hiring an SEO company Edinburgh businesses might find through a directory.
You are working directly with a consultant who can explain the research, technical findings and commercial reasoning behind the recommended strategy.
I will not guarantee first position on Google, a fixed number of enquiries or placement in AI-generated recommendations.
I will not recommend fake reviews, misleading business locations or manipulative link schemes.
Search engines and AI systems make their own ranking and response decisions.
My responsibility is to identify opportunities, explain the work, improve factors within your control and assess outcomes using the information available.
The right SEO budget depends on website size, competition and the work required.
I can discuss different scopes, such as an SEO audit, a focused improvement project or ongoing consultancy.
A smaller business may need essential local and technical improvements before investing in a larger content programme.
An ecommerce business with thousands of products may need more extensive technical work.
I do not recommend choosing an SEO agency Edinburgh businesses encounter solely because it offers the lowest monthly price.
The important question is what work is included and whether it addresses genuine problems.
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Rankings and search traffic help explain how a campaign is performing, but they are not the whole picture.
I prioritise the metrics that match your business goals, including:
Where suitable tracking is available, I review these alongside Google Search Console and analytics data.
Not every sale can be attributed perfectly to SEO, so I explain the limitations of the available data.
If your website is attracting too few relevant visitors, competitors consistently appear above you or you need a clearer SEO strategy, I can help identify where to begin. We can discuss your existing website, target customers, competition and commercial goals.
