I am Hridoy Chowdhury, a UK-based SEO Consultant, AEO, GEO and AI Search Specialist with 7+ years of SEO experience and 3,500+ completed SEO projects. I work with businesses across the UK, including Edinburgh, helping them understand what is holding their websites back and where to focus their SEO investment.
An automated website checker can identify broken links, missing titles and many other technical warnings.
That information can be useful, but it is not a complete SEO strategy.
A report containing hundreds of warnings does not explain which issues are affecting your most important pages.
For example, an Edinburgh accountant might have several missing image descriptions and one major accounting service page that is accidentally marked noindex.
The indexing problem should usually receive attention first.
I use relevant SEO tools to gather evidence, then interpret the findings against your website, market and business objectives.
My aim is to give you an action plan you can understand and use.
I examine the areas most relevant to how search engines discover your website and how customers use it.
A technical review identifies problems affecting crawling, indexing, rendering and website performance.
On websites I audit, I frequently look for important pages hidden behind poor navigation, conflicting canonical tags or incorrect indexing settings. Not every page excluded from Google’s index is a problem. Some duplicate or utility pages should remain excluded. I investigate the reason before recommending changes.
A page can be technically sound and still target the wrong searches. I assess which keywords your website currently attracts visitors from and whether those searches match your services.
For example, a physiotherapy clinic in Morningside may have a homepage targeting general physiotherapy terms but no clear page explaining a major treatment it offers. I examine whether that service deserves its own page based on actual customer needs.
Content should provide information people need before making a decision. I review existing pages for accuracy, usefulness, structure and relevance.
On-page SEO helps individual pages communicate their subject clearly.
I examine title tags, meta descriptions, headings, image information and internal links.
I also review whether each important page has a clear purpose and provides a logical next step for visitors.
For a solicitor in Edinburgh, a relevant service page should explain the legal service, who it helps and how a potential client can enquire.
Keyword placement should support clarity rather than make the text repetitive.
For eligible businesses serving Edinburgh customers, I can include a local search review.
A business in Leith may have different visibility patterns from one in Stockbridge or Corstorphine. I consider where the business operates and which local searches are commercially relevant. Google Maps positions depend partly on distance, so I avoid promising visibility throughout Edinburgh from one address.
Backlinks can support search visibility, but more links do not automatically mean better SEO.
I review relevant referring websites, competitor links and potentially manipulative patterns.
I also consider whether the site has lost useful references or has opportunities to earn credible industry mentions.
An unfamiliar backlink is not automatically harmful.
I do not recommend disavowing large numbers of links without a specific reason.
Competitor research helps explain which pages, topics and website characteristics are associated with strong performance in your market. I compare relevant competing businesses rather than automatically choosing the largest national websites.
A local Edinburgh cleaning company may compete with other local service providers for one group of searches and national directories for another. The review can consider content coverage, page structure, technical accessibility and relevant authority signals. The goal is to identify useful opportunities, not copy a competitor’s website.
Customers increasingly use AI tools when researching services and comparing providers. Where relevant to your business, I can examine selected queries across available AI search experiences, including ChatGPT, Gemini, Perplexity and Google AI Overviews. I review how clearly your website explains your business, services, expertise and locations.
AI responses can vary between queries, users and sessions. A small sample cannot establish a permanent visibility ranking. I also review the technical and content foundations that support Google Search, because these remain important for Google’s AI features.
The purpose of the audit is to help you decide what to do next. A proposed audit deliverable package may include:
I organise findings into three practical groups.
Issues that may prevent important pages from being accessed, indexed or used effectively.
Content gaps, internal linking weaknesses and relevant technical improvements that could support performance.
Larger website changes, additional content and broader strategic opportunities. The final format, level of detail and any walkthrough session are confirmed before work begins. [ADD: Confirmed audit report format and video or consultation deliverables]
Step 01
Understand Your Goals
I review your business, website, customers and commercial priorities. I also identify whether there are known problems such as traffic declines, indexing errors or recent website changes.
Step 02
Gather Website and Search Data
I examine publicly accessible pages and relevant technical information. Where access is available, Google Search Console and Google Analytics 4 can provide useful additional evidence.
Step 03
Investigate Important Issues
I examine technical accessibility, content quality, internal linking, search intent and relevant competitors. I distinguish confirmed problems from possible causes that require further testing.
Step 04
Prioritise Recommendations
I organise findings according to their potential impact, urgency and implementation requirements. The purpose is to give you a manageable set of improvements rather than a long list of unrelated warnings.
Step 05
Explain the Action Plan
I provide the findings in an agreed format and explain how to address the most important issues. If you have an existing developer or marketing team, the recommendations can guide their implementation.
I am based in London and work with businesses across the UK, including Edinburgh.
On websites I audit, I look for the connection between the technical problem and its practical effect.
A broken link on an important service page matters differently from a minor warning on an old page that receives no visitors.
I explain recommendations in plain English, including what needs attention now and what can reasonably wait.
Explore My Professional Profiles
You are not simply hiring someone to run a website through an automated audit tool.
You are working with an SEO consultant who can interpret technical findings, search intent and business priorities together.
I will not guarantee first position on Google, an immediate recovery in organic traffic or inclusion in AI-generated answers.
An SEO audit identifies problems and opportunities. The outcome also depends on implementation, competition, content quality and search engine decisions.
I will not recommend unnecessary fixes simply to make an audit report longer.
My focus is on identifying what matters and giving you a clear plan for improving your website.
You can explore examples of previous SEO work through my SEO case studies.
An SEO audit can be useful when you know the website is underperforming but cannot identify the cause. I commonly recommend reviewing the website when:
I work with local businesses, ecommerce retailers, SaaS companies, agencies and professional service providers. An independent retailer in the Old Town needs a different audit emphasis from a national ecommerce company based in Edinburgh.
An audit and implementation are related but separate stages of work.
Depending on the website platform and agreed scope, I can discuss helping with technical fixes, content improvements, internal linking and other SEO changes.
I can also provide recommendations for your existing website developer.
The important part is ensuring each change addresses the problem identified.
After implementation, relevant checks can help confirm whether the technical issue has been resolved.
A successful technical fix does not guarantee a specific ranking improvement.
The time required depends on website size, platform complexity and how much analysis is needed.
A small local business website may require a narrower review than a large ecommerce store with thousands of URLs.
Sites with complicated migrations, JavaScript rendering or multiple international versions may require additional investigation.
I confirm the proposed schedule after reviewing the website and audit scope.
[ADD: Confirmed standard audit turnaround time]
SEO audit pricing depends on the number of pages, technical complexity and depth of investigation required.
A small business website may need a focused SEO health check.
A larger ecommerce or SaaS website may require more extensive crawling, competitor analysis and technical review.
I recommend the scope based on your requirements rather than charging for a fixed number of automated warnings.
[ADD: Confirmed SEO audit starting price or fixed fee]
If your website receives less traffic than expected, important pages struggle to rank or you want an independent review before investing further in SEO, I can help identify where to begin. We can discuss your website, current problems and the type of audit that makes sense.
Let’s find out what deserves fixing first so your Edinburgh business can make better decisions about its search visibility.
