Answer Engine Optimisation focuses on making information easier for search and answer systems to retrieve and present in response to relevant questions. I review how directly your pages answer customer queries.
ChatGPT can be used to research topics, compare options and find information about businesses.
I review whether your website provides clear information about your services, location, customers and areas of expertise.
I also consider whether relevant pages are technically accessible and supported by credible information.
There is no special ChatGPT ranking position that a consultant can guarantee.
Responses depend on the platform’s systems, available information and the particular question being asked.
Google AI Overviews can display generated explanations within Google Search.
I focus on improving useful content, technical accessibility and search relevance rather than treating AI Overviews as a separate website ranking system.
Recommendations may include improving page structure, clarifying answers, fixing indexing issues and strengthening important content.
Google does not provide a special schema type that guarantees an AI Overview citation.
Generative Engine Optimisation (GEO) considers how brands and information may be represented in AI-generated answers. Entity SEO focuses on clear information about identifiable businesses, people, services and relationships.
Where appropriate, I recommend schema.org structured data that accurately describes visible information. Structured data can help supported systems interpret a page, but it does not force an AI assistant to use it.
My process starts with understanding your website and customers before recommending changes.
Step 01
Understand Your Business and Search Goals
I review your services, target audience, market and commercial priorities. I identify the questions customers are likely to ask before deciding to contact or buy from you.
Step 02
Audit Search Accessibility and Content
I examine indexing, important pages, internal linking, content structure and existing search visibility. Where access is available, I review Google Search Console and relevant analytics data.
Step 03
Assess Relevant AI Search Questions
I review selected prompts connected to your services and customers. I may examine visible mentions, cited sources and differences in how competing businesses are described. These observations are not permanent rankings because AI answers can vary.
Step 04
Prioritise Improvements
I recommend changes to weak content, technical problems and unclear business information. For some websites, improving existing service pages is more useful than publishing new articles.
Step 05
Review Performance and Refine
I assess available organic search data, relevant AI referral information and customer actions. I distinguish measurable results from observations that cannot be reliably attributed to one optimisation change.
Traditional SEO and AI SEO share important foundations.
Relevant organic search visibility and accessible website pages
Clear, useful answers to customer questions
How brands and content may be represented in generative AI responses
Consistent business identity and meaningful content relationships
I do not recommend abandoning Google Search, service page optimisation or technical SEO to pursue AI visibility. A website with indexing problems still needs those problems fixed. Useful content still needs to answer genuine customer questions. AI Search Optimisation builds on these foundations rather than replacing them.
I am UK-based in London and work with businesses across the UK, including Bristol.
On the websites I audit, I often find valuable information spread across pages without clear connections. A service may be mentioned on the homepage but explained poorly on its dedicated page.
I look at those gaps before recommending additional content or technical changes.
I also explain the limits of AI search measurement. You should know which improvements have clear technical reasons and which opportunities remain uncertain.
Explore My Professional Profiles
You are not simply hiring someone to add AI-related phrases to your website.
You are working with an SEO consultant who understands the technical and content foundations of search discovery.
I will not guarantee a mention in ChatGPT, a citation in Google AI Overviews or recommendations from Gemini and Perplexity.
I will not promise number one Google rankings or a fixed increase in AI-generated enquiries.
Google and AI platforms control their results and responses.
I focus on improving accurate content, website accessibility and the information your business can control.
You can review examples of previous SEO work through my SEO case studies.
AEO and AI SEO may be especially relevant to businesses whose customers ask detailed questions or compare providers before buying.
I work with local businesses, professional services, ecommerce retailers, SaaS companies, startups and B2B organisations.
A clinic in Clifton may need accurate treatment information. A trades business covering Bedminster and Southville may benefit from clearer service and operating-area descriptions.
A SaaS company based in Bristol but serving international customers may need detailed product documentation and comparison content.
I consider where customers actually search instead of recommending the same AI content strategy to every business.
AI SEO pricing depends on your website's condition, existing content, competition and the scope of analysis.
A small business may need a focused AEO and content review. A larger website may require technical improvements, entity clarification and ongoing content work.
I recommend the scope after reviewing what your business needs.
[ADD: Confirmed AI SEO pricing or starting project fee]
If customers are researching your services through AI tools and you are unsure how well your website supports those searches, I can help identify what deserves attention. We can discuss your website, customer questions, technical SEO and opportunities across AEO, GEO and AI search.
Let’s identify how to make your Bristol business easier for customers and search systems to understand.
