My ecommerce SEO Edinburgh services help online retailers improve product visibility, category rankings, technical accessibility and organic shopping traffic. I work on Shopify, WooCommerce and other ecommerce platforms, combining keyword research, product page SEO, structured data and Google Merchant Center guidance. The goal is to attract relevant shoppers and support more online sales. Your online shop might have excellent products, competitive prices and attractive photography. Yet customers searching Google may find larger competitors instead. Perhaps your category pages receive very little traffic. Maybe Google is indexing unnecessary filter URLs while ignoring important products. Or visitors reach your pages but cannot find the information they need to buy confidently. I help ecommerce businesses identify these problems and improve their search foundations.
I am Hridoy Chowdhury, a UK-based SEO Consultant, AEO, GEO and AI Search Specialist with 7+ years of SEO experience and 3,500+ completed SEO projects. I work with businesses across the UK, including Edinburgh, helping online retailers connect organic search visibility with relevant visitors, purchases and revenue.
An ecommerce website is not simply a business website with more pages.
Even a modest online store can contain hundreds of product URLs, categories, variants, filters and sorting options.
A problem affecting one page template may affect a significant part of the catalogue.
For example, a faulty canonical configuration could create indexing confusion across many products. Poor category navigation may make important collections difficult for Google and shoppers to discover.
I focus on the relationship between product pages, category pages, site architecture and customer buying intent.
The objective is not to make every URL rank.
It is to help valuable, relevant pages become easier for search engines to understand and for customers to use.
I review the full search experience, from the first product-related query to the information customers need before buying.
Product searches reflect different buying intentions. Someone searching for “women's waterproof walking boots” may want to compare several options. Someone searching for a particular brand, model and size may be much closer to choosing a specific product. I map relevant keywords to the pages most capable of satisfying those searches.
I avoid assigning the same broad keyword to multiple competing pages without a clear reason.
Category pages are often important commercial entry points for ecommerce websites. I review whether your categories clearly explain what products customers can find.
For an Edinburgh outdoor clothing retailer, a walking boots category may need clear filters, relevant subcategories and information about different product types. I do not recommend adding long keyword-heavy descriptions above the products if they make shopping more difficult. The page should support buying decisions.
Product pages need accurate information that helps shoppers compare and choose. I review product titles, descriptions, specifications, images and technical markup.
Manufacturer descriptions are not automatically a technical SEO error, but relying entirely on generic content can make it harder to differentiate products. I prioritise unique information where it adds real value. For larger catalogues, that may mean improving the most commercially important products first.
Technical SEO is particularly important when a store generates many URLs automatically.
A Shopify or WooCommerce store can develop indexing problems when filters and variants generate unnecessary URL combinations. I review how those URLs work before deciding whether they should be crawled, indexed or consolidated. The appropriate solution depends on the platform and the search value of each page type.
Google Merchant Center can help eligible retailers provide product information for Google shopping experiences. I can review the consistency of your product feed, website data and structured information.
Free listings do not require an advertising payment, but products must meet applicable policies and eligibility requirements. Providing complete product data does not guarantee a product will appear in every shopping result.
Helpful supporting content can introduce customers to relevant products and answer questions they have before purchasing.
For example, an outdoor retailer may benefit from a guide explaining how to choose waterproof walking boots.
That guide should provide useful advice and connect readers naturally to relevant product categories.
I also review how categories, products and supporting content link to one another.
Internal links should help shoppers discover related information, not exist solely to distribute keywords.
My process connects technical work with the products and categories that matter commercially.
Step 01
Understand Your Store and Revenue Goals
I review the platform, catalogue, target customers and important product categories. I also consider which products and purchases contribute most to your business goals.
Step 02
Audit Technical and Search Performance
I investigate crawlability, indexing, site architecture and relevant search visibility. Where access is available, I use Google Search Console and Google Analytics 4 to examine performance.
Step 03
Prioritise High-Value Categories and Products
I identify important pages with opportunities for better content, navigation or technical optimisation. Not every product needs equal attention at the same time.
Step 04
Plan and Implement Improvements
Depending on the agreed scope, I recommend category changes, product page improvements, indexing fixes, structured data or internal linking updates. I can also provide implementation guidance for your development team.
Step 05
Review Organic Traffic and Sales
I assess available organic search traffic, product discovery and ecommerce conversion information. Where tracking supports it, I review transactions and attributed organic revenue. If important pages attract visitors but few purchases, I investigate whether the traffic, page information or buying experience needs attention.
I have experience with Shopify, WooCommerce, WordPress, Wix and other website platforms. I also work with Webflow and can assess custom ecommerce implementations where the required technical access and development support are available. Different platforms require different solutions.
I focus on collections, product pages, internal linking, structured data and platform-specific indexing considerations.
I review category structure, products, WordPress settings, filters, technical performance and plugin configuration.
I assess the available SEO controls, product content, technical accessibility and applicable platform limitations. The goal is to recommend improvements that fit your existing store rather than suggesting unnecessary platform changes.
I am based in London and support ecommerce businesses across the UK, including Edinburgh.
On ecommerce websites I audit, I look beyond whether individual products have optimised titles.
I want to understand whether Google can discover your valuable categories, whether shoppers can find relevant products and whether the pages provide enough information to support a purchase.
I explain recommendations in plain English, including which changes deserve attention first.
Explore My Professional Profiles
You are not simply hiring someone to add keywords to product descriptions.
You are working with an experienced SEO consultant who understands the relationship between ecommerce technical SEO, content strategy, product discovery and business performance.
I will not guarantee first position on Google, a particular revenue increase or visibility in AI shopping recommendations.
I will not promise that structured data automatically produces product rich results or that Google Merchant Center will display every eligible product.
I also will not recommend misleading product reviews, inaccurate prices or artificial link schemes.
Search engines and shopping platforms make their own placement decisions.
I focus on improving the pages, data and technical foundations within your control.
You can review examples of previous SEO work on my SEO case studies .
Stock changes are normal for ecommerce businesses, but they need sensible handling. If a product is temporarily unavailable and expected to return, keeping its page accessible may help customers find specifications and suitable alternatives. Its availability information should remain accurate.
If a product is permanently discontinued, the next step depends on whether there is a genuinely relevant replacement. A suitable successor may justify a redirect. A discontinued product with useful information may deserve an accessible page, while an obsolete URL with no replacement may correctly return a 404 or 410 response. I do not recommend redirecting every discontinued product to an unrelated category or homepage.
The decision should consider customers, search intent and existing links.
Customers increasingly use AI-assisted tools to research product specifications, compare alternatives and understand buying options.
AI systems may use information from product pages, relevant search results, product data and other accessible sources. I focus on making product information clear, accurate and consistent.
This includes descriptions, structured data, availability, brand details and useful supporting content.
Product information may be discovered through Google Search and AI-assisted experiences, including Google AI Overviews, ChatGPT, Gemini and Perplexity. However, the systems and sources differ between platforms.
I do not promise product recommendations, citations or placements within generated shopping answers.
Search rankings help explain product visibility, but a higher position does not automatically mean more sales.
I review metrics that connect with ecommerce performance.
These may include:
Attribution is not perfect, and results may be influenced by pricing, stock availability, customer demand and other marketing channels.
I use the available evidence to explain what is happening rather than claiming that every sale resulted from SEO.
The cost depends on your platform, catalogue size, competition and technical condition.
A small independent retailer may need improvements to a few category pages and important products.
A larger store with thousands of URLs may require extensive crawl analysis, technical fixes and ongoing optimisation.
I recommend a scope after reviewing the store and understanding the business goals.
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If your online store struggles to attract organic shoppers, important categories receive little traffic or technical issues are affecting product discovery, I can help identify what deserves attention. We can discuss your platform, product catalogue, search performance and sales priorities.
Let’s identify the ecommerce SEO improvements that could help your Edinburgh business attract more relevant shoppers and increase opportunities for organic sales.
